Why consent needs a single source of truth
When consent lives in many systems, nobody can say with confidence what a customer has agreed to. Centralising it changes that.
A customer ticks a box on your website, tells a branch officer they don't want SMS offers and later signs up through your app. What is their consent position today?
If each channel stores consent separately, the honest answer is: it depends where you look.
The problems with scattered consent
- Inconsistency: different systems hold different answers.
- Slow withdrawals: a change in one place doesn't reach the others.
- Weak evidence: reconstructing history means searching several systems.
What a central record provides
A central consent record captures consent events from every channel, keeps the current status and retains a full history. Other systems then consult it, or are updated from it, so they act on the customer's current choices.
Where to start
Define the purposes you ask consent for, choose the channels with the greatest volume and connect them first. Our VCMP platform is built for exactly this.
