A central consent hub across digital and branch channels
Centralising customer consent so every channel and downstream system works from one trusted record.
This is an illustrative case study written to show our approach and the kind of outcomes such work targets. It does not describe a specific named client engagement.
A customer-facing organisation collects marketing and data-sharing consent through its website, mobile app, branches and call centre. Each channel keeps its own records.
Consent given in one channel is unknown to others. Withdrawals do not propagate quickly. Producing a consent history for a customer means checking several systems.
A centralised consent platform that captures consent from each channel, keeps current status and full history, and makes that status available to CRM, marketing and analytics systems.
How it was delivered
The programme starts with the highest-volume channels and expands.
Define purposes
Agree the purposes and wording for consent.
Connect channels
Capture consent from web, app, branch and call centre.
Integrate systems
Share status with downstream systems.
Handle withdrawals
Propagate changes with a full audit trail.
The solution in pictures
What this kind of work delivers
One consent record
All systems work from the same source.
Audit-ready history
Every consent event is traceable.
Less reconciliation
Fewer manual consent lists to maintain.
Building an enterprise PDPA governance programme
Network-wide ATM log analytics
